Resources
GCNC Presents:
Cannabis By the Numbers
Dive into the data driving the global cannabis industry
This series explores the metrics, markets, and money shaping the business of cannabis. Each episode takes a hard look at a specific data set, trend, or economic force—and what it means for operators, investors, and policymakers navigating this rapidly evolving industry.
Get direct insights from Whitney Economics, known for its macro-level market and financial analysis, and Verdant Strategies, offering an on-the-ground perspective of operational realities and emerging opportunities.
Watch the By the Numbers series on YouTube>>>
This isn’t a beginner’s overview—it’s a data-driven conversation designed for those already in the business, seeking clarity and actionable intelligence amid industry noise.
In this first episode, the trio discuss how poor data practices plague the cannabis industry, including:
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What “clean data” means in both market analysis and day to day business decisions
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Common mistakes for example in POS/ERP setups or foundational pitch decks
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Why dashboards, KPIs, and economic modeling fail without data hygiene
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Who is making smart data backed decisions and how are they getting results
As the global industry professionalizes, there's a need to continue to champion representation, diversity and equality.
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Championing inclusivity and equity: from the boardroom, down
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How diversity can positively impact profitability
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Ensuring the cannabis industry maintains focus on advocacy, awareness, and education
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Leadership and representation in changing, uncertain times
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The power of collaboration