Resources
GCNC Presents:
Cannabis By the Numbers
Dive into the data driving the global cannabis industry
This series explores the metrics, markets, and money shaping the business of cannabis. Each episode takes a hard look at a specific data set, trend, or economic force—and what it means for operators, investors, and policymakers navigating this rapidly evolving industry.
Get direct insights from Whitney Economics, known for its macro-level market and financial analysis, and Verdant Strategies, offering an on-the-ground perspective of operational realities and emerging opportunities.
Watch the By the Numbers series on YouTube>>>
This isn’t a beginner’s overview—it’s a data-driven conversation designed for those already in the business, seeking clarity and actionable intelligence amid industry noise.
In this first episode, the trio discuss how poor data practices plague the cannabis industry, including:
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What “clean data” means in both market analysis and day to day business decisions
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Common mistakes for example in POS/ERP setups or foundational pitch decks
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Why dashboards, KPIs, and economic modeling fail without data hygiene
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Who is making smart data backed decisions and how are they getting results
We’re joined by Mike Goral, partner, Verdant Strategies, who'll help steer us as we deep dive into understanding and applying TAM in cannabis businesses.
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How to build TAM models (such as Whitney Economics’ beverage report)
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Why global companies (alcohol, tobacco, pharma) are paying attention
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How this is actually useful to businesses.
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The disconnect between macro TAM and local market viability
An examination of the economic and business implications of cannabinoid regulation, including:
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State-level bans and their ripple effects
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Survey data on cannabinoid impact
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How entrepreneurs can pivot in fragmented policy environments
Amid all the noise around the U.S. ban on intoxicating hemp, the hosts explore industrial hemp’s economic promise and political neglect, and ask: how does that affect scalability?
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Global hemp supply chains
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Opportunities in Europe, South America, Africa, and the U.S.
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The USDA’s data gap
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What’s holding back investment and adoption?
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Reframing sectors as a scalable, high-impact commodity